VALS Segments

VALS Segments
In taking the VALS survey, I found some of the questions extremely interesting. Several seemed to cover one end of the spectrum to the other. When one asked about people to the next about machinery to the one about the Bible, it seemed hard to attain what the base line of the questions was and where it was going. But as the results were revealed, I found it surprising that the results somewhat proved positive with my opinion or characteristic approach to life and the person I do consider myself as being. The VALS survey revealed that from the framework, my primary VALS motivation was a striver. This does apply to me from the striver description in that I am somewhat trendy and fun loving and I am motivated by achievement. As stated, “Consumers who are primarily motivated by achievement look for products and services that demonstrate success to their peers”. I am concerned about what others perceive me as, but don’t demand or seek their approval at the same time. The secondary classification giving emphasis to my dominant approach is experiencer. This also appears accurate in that I enjoy excitement and social activities. I do spend on fashion and enjoy pampering myself.
I do differ and disagree, however, to the point that I do want a career and see myself as head strong in achieving it. I also differ in the belief as it said that I shop to demonstrate abilities to buy. I don’t shop to prove anything. Impulsivity as financial circumstances will allow is not relevant in that I feel I am very conscientious and frugal with my money and carefully consider products before actively purchasing or investing.
In reference to whether this corresponds to the target person we presented on Tuesday, I feel that it is similar because our person enjoyed the stylish products because it was seen that he shopped at REI which was the top line of outdoor entertainment. People with more money would go there to shop. He was a striver because he fell into the opinion that money defines success. He had a big truck and leaned toward the extravagant way of living. I compare him also as an experiencer because he found an outlet in sports and outdoor recreational social activities.