My Favorite Retailer

My Favorite Retailer and Five Reasons Why
Many thoughts and considerations go into choosing a favorite retail store. When considering what my favorite retailer is, I think about how the store makes me feel and does it offer the things I am interested in. With this in mind, my favorite retail store is Express. Express offers me many things; however, the top five reasons for my choosing Express is the line of clothes it offers (not only to women but also to men), the appearance of the store in general, the cost and promotions that it offers to its customers, the employee benefits, and the futuristic outlook that the company takes for themselves and for their customers.
When I look for clothes, I not only look for what is currently fashionable, but I am also interested in them being able to be worn for many various occasions. My first reason for choosing Express is because the clothing line is current with the trends of the fashion world. Their style ranges from casual to dressy and even fits everything in between including any needed accessories. Express not only provides this type fashion for women, but they meet fashion demands for the men as well. These styles include polos and sweaters to pants. With the economy the way it is, consumers need clothes that can go everywhere. Next, clothes must now meet the needs of the consumer at comparable price. Express offers their products at a reasonable cost and includes promotional coupons and discounts to help offset the cost of that of the customer. Although some may think their clothes are somewhat expensive, the durability must be considered. After all, you do get what you pay for and the consumer needs to consider how well the product will last when purchasing anything.
The Express store’s appearance presents itself to the public as attractive, eye-catching, and uniquely appealing. The window displays offer suggested styles with coordinating colors and suggestive accessories that the consumer looks for in retail. With their “commitment to put their customer and their products first” (Express.com), they are constantly changing, updating, looking for ways to meet the approval and business of the public. Today, I feel that is important with the competition in the apparel industry.
Express is my favorite because of their company plans for the future. An employee depends on the hopeful stability of their employer. They offer their employees a choice of financial needs that would best suit them. From health, to life, to medical, to a 401k, Express is a supportive employer. Express.com states that “we believe in offering high quality benefit products at a competitive price.”
Finally, for a retailer to be successful, they need to believe in themselves. I feel that this is very evident in Express and they have a very positive, futuristic outlook in the retail business world. They present a positive attitude, are consumer conscientious, and back their products. Their future looks encouraging to me because they “find inspiration and trends from all over the world and interpret them in a way that is uniquely Express.” They are “passionate about the journey that is fashion retail…committed to building a world-class, multi-channel retail brand that is recognized as a fashion authority”(http://www.express.com).
Works Cited:
http://www.express.com/custserv/careers.jsp?pageName=CorporateCategory#marketing(checkthisout)
http://www.express.com/custserv/about.jsp